Sonic Unyon Records News Feed

loading the player...
Dinner Belles Oh Susanna

sonic unyon welcomes lane dunlop

July 3, 2013

Mark Milne and Tim Potocic are thrilled to welcome Lane Dunlop as their partner in all things Sonic Unyon.

The three met in early 2005, shortly after Lane moved to Hamilton and opened up the iTunes Canada office in Toronto. Over the next eight years, Mark and Tim worked closely with Lane on Sonic Unyon’s iTunes account as well as getting to know his family, including his wife Tina who is a professor at McMaster.

Impressed with Lane’s dedication to Canadian music and work ethic through his work managing the iTunes Music Store in Canada, Mark and Tim resolved to find a way to work with Lane if the opportunity ever presented itself. When he left iTunes in April of this year, discussions began on bringing Lane into the Sonic Unyon family.

“It's not often that you find someone you feel capable of welcoming into your business as a co-owner and co-worker but earlier this year that opportunity came about. Given the many directions our business was moving the time was right to add some brain power.” - Mark Milne

"Sonic Unyon presents the perfect mix of business and community spirit. Getting to work alongside two people who are so passionate about music, community, and making Hamilton a better place to live is a rare opportunity." - Lane Dunlop

“I couldn't be happier to have Lane join the Sonic Unyon Team. His skills will be a great compliment to help move the business into the future. Also, Lane is a pretty good goalie.” - Tim Potocic


Founded in 1992, Sonic Unyon prides itself on running a business that is as diverse as its label roster, which has included releases by Frank Black, Ringo Deathstarr, The Pixies, Wilco, Wintersleep, Hayden, Treble Charger, Young Rival and many more.

Currently Sonic Unyon is active as the production team behind Hamilton's Supercrawl, the Hamilton Blues & Roots Festival, and Seven Sundays in Gage Park.

The owners are also involved in the revitalization of the downtown Hamilton through their re-development efforts of several downtown properties.

We are also recognized as pioneers in the digital music and marketing space, working with all the major and indie labels, as well as many artists.

Sonic Unyon and its owners have had a number of awards bestowed upon them including: Independent Label of the Year, Young Entrepreneurs of the Year, Best Small and Medium Festival (Supercrawl), numerous Hamilton Music Awards, several Juno Awards and nominations and the Hamilton Distinguished Citizen of the Year and Arts Ambassador of the Year (both for Tim Potocic).


Sonic Unyon Records

PO Box 57347, Jackson Station, Hamilton, Ontario, Canada L8P 4X2

+1 905 777 1223
Tim Potocic
+1 905 777 1223 x229
Sean Palmerston
Media Relations
+1 905 777 1223 x221
Mark Milne
+1 905 777 1223 x234